Partnership Opportunities

Goldy Gopher mascot in front of cheering crowd at University of Minnesota Homecoming football game.

Interested in Partnering with us?

2025 Homecoming Events

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Block Party @ the U

October 6, 4:00pm - 9:00pm

The Block Party @ the U is a new signature event that is designed to spotlight campus spirit, student talent, and brand engagement to bring together thousands of students for food, fun, and festivity. From student performances to a headliner DJ set, it’s a chance to ignite the excitement of Homecoming right from Day One.

Blood Drives

October 7, 10:00am - 4:00pm

A blood drive in partnership with the American Red Cross. Students primarily participate in donations.

Gopher Giveback

October 8, 2:00pm - 5:00pm

Gopher Giveback is a new Homecoming week event designed to showcase and celebrate the University of Minnesota’s commitment to service, philanthropy, and civic engagement. The event will feature a wide range of University departments and student groups whose missions and initiatives are centered on charitable efforts, community support, and volunteerism.

Drag Bingo

October 8, 7:00pm - 9:00pm

A bingo event hosted by a professional drag queen on our Saint Paul Campus, and is an expansion of our popular regular weekly bingo event. This is an event that students look forward to every year!

Homecoming Trivia

October 9, 7:00pm - 9:00pm

We’re bringing school spirit to our weekly trivia night with University of Minnesota themed trivia event held in Coffman Memorial Union. Teams of up to 8 compete to win University of Minnesota merch and other prizes.

Homecoming Parade

October 10, 6:30pm

The Homecoming parade is our largest event of the year and features 100 student organizations, University departments, and local businesses. The parade brings together students, faculty, staff, alumni, and the broader University community.

Homecoming Comedy Show

October 10, 8:00pm - 10:00pm

A ticketed event at Northrop that features a well known comedian or comedy group. Last year’s event featuring Marcello Hernandez from Saturday Night Live sold out and provided a hilarious end to the week. This event is open to community members and students.

2025-26 Packages

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On-site Brand Activation

We provide the space for your brand to create an impactful and enriching experience with students. The typical provided space is 10 feet by 10 feet but we can increase footprint size depending on event availability. Tables and chairs will be provided.  Category exclusivity for activations can be purchased for an additional fee.

Included in package:

  • Table & chairs at event
  • Website logo placement
  • Logo on promotional digital signs
  • Included in event listing

Food Sampling/In-Kind

For select events, we can accept prizes or food in lieu of a monetary payment. If food is provided, there is an opportunity to be on-site or to provide products.

Included in package:

  • Table & chair at event
  • Website logo placement
  • Included in event listing

Punch Card Giveaway

Students will get the opportunity to win prizes in a prize drawing  by redeeming a punch card that will be marked off at each attended event. This is a great opportunity to engage with students and have a logo at each event.

Included in package:

  • Website logo placement

  • Social media post

Digital Partnership

Not able to be on-site? This package allows you to promote your event via logo placement on promotional materials leading up to the event, as well as at the event.

Included on website:

  • Website logo placement
  • Logo on promotional digital signs
  • On-site logo placement

Branded Activity

We’ll provide an activity and add your logo or “Presented by'' signage. The type of activities available will be dependent on the event.

Included in package:

  • Website logo placement
  • Logo on promotional digital signage
  • On-site logo placement
  • Included in event listing

Naming Rights

Highlight your brand through naming rights at marquee events. This exclusive right includes access to the full suite of sponsorship opportunities we have available for the event.

Included in package:

  • Table & chair at event
  • Website logo placement
  • Logo on promotional digital signage
  • On-site logo placement
  • Included in event listing

Parade Entry

Take part in the excitement of one of our oldest Homecoming traditions by having a float or vehicle entry in the Homecoming Parade! Deadline: Oct. 4, 2024

Included in package:

  • Table & chair at parade
  • Website logo placement

Package Add-ons:

Service Terms

Guidelines for Logo Use